What is social media brand monitoring?

Social media brand monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. It is an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints.

Social media brand monitoring is not only about direct mentions or comments on your posts. It extends out to posts that write about your brand without tagging you. These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools.

A successful social media marketing brand monitoring strategy will help you streamline all of your brand’s mentions and search parameters into one place so you focus your time on responding to important messages and developing a strategy from your insights. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages.

Social media monitoring is an essential part of any social customer care strategy and public relation . It can lead to faster response times, PR crisis prevention and identification of brand advocates and online damage control. Responding to customers has been shown to lead to stronger brand loyalty among customers.

How to Monitor Social Media Mentions?

While you can do it a labour intensive way by performing several searches on different social media as well as Google, this is not the optimal method. The most comprehensive way is to use a Brand Monitoring tool and set it up with the right keyword.

You can start with your Company’s name and products. Then add your social media profiles to track comments and interactions there too.

For more advanced monitoring, you can proceed to add keywords and social profiles of your Competitors. This will help you to compare your brand’s presence and benchmark against others in your niche for a competitive advantage insight .

You can also setup e-mail Alerts (similar to Google Alerts) to let you know what is going on regularly.

You think brand is just for big businesses? Think again. Branding is essential for businesses of all shapes and sizes.

Your brand is what the outside world perceive you to be. Thus it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is what the outside world says it is.

Branding can be a daunting task for small businesses and it’s easy to think brands are reserved for the Safaricom and Coca-Colas of the world. But branding is even more important if you’re a small business.

Four reasons to brand your small business:

A brand makes you look bigger

If you scream “mkulima mdogo,” or “industry big fish,” that is how your customers will want to compensate you. Branding will help elevate your business. Research other businesses—who do you look up to? Find an example of what you want to look like.

A brand builds credibility

If you want people to trust that you can deliver, you need to look the part. A well-designed brand is as important as brushing your teeth before the first date. Think about what you stand for and communicate that to your customers in everything you do, from the colors you choose to the words you use.

A brand makes you memorable

Stand out from the crowd, in the right way. Your customers have to remember you to find you. If your potential customer Googled your service, what would they find? Identify elements of your business that are different from your competitors, and showcase them in unique ways.

A brand attracts customers

When customers understand who you are and what you offer, they think about doing business with you. When they trust you and begin to love you, they tell their friends. Once your brand is solid, word of mouth is the best way to grow your base. Ask your customers for reviews and referrals. Make sure they know you appreciate the business. Build on great reviews by showcasing your happy customers. Grow your business further with well-planned and brand-consistent marketing campaigns, using the same colors, fonts, and personality.

In simple terms, your brand is defined by a customer’s overall perception of your business.

In today’s market, a successful brand has to be consistent in communication and experience, across many applications:

Environment (storefront or office)
Print collateral, signage, packaging
Website & online advertising
Content publishing
Sales & customer service

All these, part process of brand building!!!

What is brand building?

The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Positive image + standing out = brand success.

Branding can be broken down into three phases:

Brand Strategy
Brand Identity
Brand Marketing

Brand Strategy will map out how you are different, trustworthy, memorable and likable by your ideal customer. It will convey your purpose, promises, and how you solve problems for people.

You can think of brand strategy as the blueprint for how you want the world to see your business.

Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook because they jump right into the design and marketing.

Don’t make this mistake too! Reach out to us

Brand Identity is the way that you convey this to the public with visuals, messaging, and experience. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact.

Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable. This includes your logo, colors and fonts, website design, content, advertising, print or packaging, and more.

Brand Marketing is the way that businesses or organizations highlight and bring awareness to products or services by connecting values and voice to the right audience through strategic communication.

In recent marketing research report, the amplification of your brand image can be done effectively through various digital marketing activities:

Together, these channels are fundamental to gaining brand awareness and growth.

Have you found this essential for your business, let us know